An Open Letter To Edy's

Dear Edy's,

I recently had occasion to purchase your Pumpkin flavored ice cream. It seemed like a sure bet. Here are the factors that caused me to believe I was making a good choice:

#1. I like ice cream
#2. I like pumpkin pie
#3. I like seasonally available treats, such as egg nog and Cadbury Creme Eggs

But my delight turned to disdain when I arrived home, removed the lid, and took my first tentative bites. (I don't believe in bowls--they only take away from the purity of the ice cream eating experience.) The first problem was the color. I was expecting something light brown, like the pumpkin pie filling I've always loved. Instead, I was assaulted with a strange peach-like hue completely inappropriate for the flavor. The second problem was the consistency. I expected it to be more like, I don't know, ice cream. Instead, I swirled my spoon around a thick, dry paste not unlike mashed circus peanuts. That it was cold was really the only thing that met my expectations. The flavor was in the ballpark--just close enough to make me wish I was actually eating pumpkin pie instead of your product.

Be the Avis of your industry, Edy's. Try harder.

Thanks,
Shawn

CC: Dreyer's

An Open Letter to That Guy at the Grocery Store

Dear Guy,

That ice cream you keep mentioning to your wife? The one that incorporates chocolate, vanilla, and strawberry into one convenient container? Well, that ice cream was never the Emperor of France. That ice cream never fought in the Battle of Waterloo and it was never exiled to the island of St. Helena. It never did any of these things, so stop calling it Napoleon Ice Cream! That's...that's not what it's called.

Pleased to help,
Shawn