An Open Letter To Edy's

Dear Edy's,

I recently had occasion to purchase your Pumpkin flavored ice cream. It seemed like a sure bet. Here are the factors that caused me to believe I was making a good choice:

#1. I like ice cream
#2. I like pumpkin pie
#3. I like seasonally available treats, such as egg nog and Cadbury Creme Eggs

But my delight turned to disdain when I arrived home, removed the lid, and took my first tentative bites. (I don't believe in bowls--they only take away from the purity of the ice cream eating experience.) The first problem was the color. I was expecting something light brown, like the pumpkin pie filling I've always loved. Instead, I was assaulted with a strange peach-like hue completely inappropriate for the flavor. The second problem was the consistency. I expected it to be more like, I don't know, ice cream. Instead, I swirled my spoon around a thick, dry paste not unlike mashed circus peanuts. That it was cold was really the only thing that met my expectations. The flavor was in the ballpark--just close enough to make me wish I was actually eating pumpkin pie instead of your product.

Be the Avis of your industry, Edy's. Try harder.

Thanks,
Shawn

CC: Dreyer's